Merchant Service Provider

“Let Us Handle All Your POS Products & Services.” 

Our objective is to deliver top-notch services and Point-of-Sale (POS) solutions to merchants across the electronic payment processing industry.

Merchants who accept payments on the go! 

Clover Self Serving Kiosk has Arrived!! 

Merchants who accept payments on the go” 

Clover Self Serving Kiosk has Arrived!! 

Our Google rating stands at 4.9, based on feedback from 63 reviews.

we also have an A+ credit rating with Better Business Bureau

Mission Statement

Our goal is to deliver top-notch services and Point-of-Sale (POS) products to cater to the needs of merchants across the electronic payment processing industry.

With over 20 years of experience, 1st Choice Merchant Solutions (1CMS) is a leading Merchant Service Provider that offers a variety of cutting-edge Point-Of-Sale devices tailored to businesses of all sizes, from small to large scale. Our commitment to service and support is unwavering, as our knowledgeable staff is dedicated to providing assistance with the latest technology available to both existing and new merchants.

1st Choice Merchant Solutions is situated in Laredo, TX, a South Texas border city, at 1705 E Del Mar Blvd Suite A115. Established in February 1996, our company has been operating continuously since then. Our dedicated staff works daily to build strong merchant account relationships within our community. With the backing of our robust marketing team and partner referral programs, we are able to establish merchant accounts both locally and nationwide. Our sales agents are well-versed in all aspects of non-cash payment solutions and are committed to meeting high standards of customer service as a cohesive team. At present, our company manages more than 2,600 active merchant accounts, generating approximately $34.5 million in monthly processing sales. We are dedicated to assisting businesses across Texas, Iowa, Kansas, Arizona, and Illinois. Our services cater to various business types, including grocery stores, restaurants, and retail stores, ranging from small to large enterprises.

Elevate your business to new heights.

offering Omni Channel Platform

Get Started Quickly

  • Sign up for a Clover account
  • Quickly get set up with new, contextual support resources.

Clover Account, Contextual Help

Take Payments Easily

  • Accept payments with or without a Clover device
  • Integrate with your shopping cart or hosted check-out

Contactless, in- person payments

  • Understand and engage your most loyal customers
  • Utilize value added services and apps to grow your business

Run Your Business

  • Get statements and reports you need through a single portal
  • Access anywhere, anytime through a browser or the mobile companion app

Clover web dashboard, clover
go mobile app

How Can a Business Benefit from a Legacy or  Cloud-based POS System?

A POS system can assist a business in reducing shrinkage, enhancing inventory accuracy, boosting sales margins, and effectively marketing to customers. For instance, a retail store with $500,000 in annual sales could potentially save over $25,000 by cutting expenses by just 5%. This means that your POS system should demonstrate a return on investment within a year or less.

  • Fast & Simple Checkout Items can be easily scanned by their barcode during checkout. In cases where a product does not have a barcode, such as items like candy near the register, it can be added to the transaction by a simple touch on the corresponding button on the touch screen. The system will automatically calculate the sale price and any applicable taxes, providing a real-time running total. Taking payment from customers is equally efficient. Cash amounts can be swiftly entered, with hot keys available for common dollar amounts. For credit or debit card payments, the cashier can simply swipe the card to complete the transaction. Process Credit, Debit, EBT, and Gift Cards. Eliminate long lines and delays at the checkout. Cash Register Express offers integrated transaction processing for credit, debit, and gift cards.  
  • Our POS system can process card based transactions in as little as 2-3 seconds. Cash Register Express is PA-DSS certified for PCI Compliance. Flexibility to Meet the Needs of any Retailer or Restaurant owner – Our software designers continually return to the field to get hands-on experience. This on-site operations
experience enables our software team to ensure our POS software meets the evolving needs of your business.
  • Easy to Install, Use, and Maintain – Our Retail / Restaurant software offers an ideal blend of ease-of-use and efficiency. Our POS systems come equipped with preinstalled software and drivers, making initial setup a breeze. With a visually instructive user manual and straightforward setup prompts, configuring your system is a snap. Train your staff to take orders and handle checkouts in just 60 seconds, thanks to our intuitive touch-screen interface, which guides servers through each transaction with vibrant visuals. In addition to detailed written tutorials, we offer live training sessions to swiftly familiarize you with menu entry, employee configuration, report generation, and other essential system operations.

Instant Access to Real-Time Sales Data Anywhere, Anytime

Access Real-Time Sales Data for Your Business—Anytime, Anywhere Keep a better pulse on your business with key metrics and easy-to-understand analytics. OnCloud™ Portal offers instant insights through a visual dashboard accessible from your smartphone, tablet, desktop computer, or laptop. Quickly and easily access business intelligence on the go—free with
your monthly support plan.

Features
  • Graphical dashboard interface lets you view easy-to-read, relevant business data
  • Gain real-time access to your key store metrics anytime, anywhere, from any device
  • Access total sales, profits, and key performance statistics
  • Identify peak times and slow times with hourly sales breakdowns
  • View sales break-downs by department
  • Analyze your performance by comparing year-over-year sales trends
  • Access historical sales metrics
  • Adjust your dashboard to view and compare sales from previous days, weeks, months, and years
  • Hosted on secure, redundant cloud servers
  • Comes bundled with your software monthly support plan
Reduce Employee Theft and Labor Cost

Monitoring cash and employee activity within your restaurant is paramount to maintaining financial integrity. Employee theft, often the primary contributor to shrinkage, results from various factors including cash pilfering and unauthorized discounts or giveaways. Given that employee labor constitutes one of the largest expenses for a restaurant, effective management is essential. Our Restaurant / Retail program addresses these concerns through integrated employee management features, secure access controls, and comprehensive audit tracking to guarantee financial accountability.



  • Assigning system permissions and restrictions to employees to regulate access to sensitive functions.
  • Generating and printing labor schedules detailing hours, breaks, and job codes.
  • Allowing restaurant staff to clock in and out, as well as log paid or unpaid breaks.
  • Utilizing an integrated labor scheduler to streamline shift management, ensuring optimal staffing levels without excess labor costs.
Online Orders

The online ordering interface seamlessly integrates your menu onto your website, allowing customers to place orders directly. Orders are automatically transmitted to your kitchen for efficient processing. Customers can customize their orders with modifiers and up-sells, specify pick-up or delivery preferences, schedule a time for their order, and conveniently pay online.

Track and Manage Inventory, Recipes, and Ingredients

Our POS system features an integrated, comprehensive inventory and ingredient tracking module, empowering restaurant owners to efficiently monitor inventory levels and minimize spoilage, waste, theft, and discrepancies in stock. With each item sold, the system automatically updates the restaurant’s inventory stock levels, ensuring accurate records. RPE proactively alerts you when it’s time to reorder items, preventing stockouts and guaranteeing that you never have to disappoint a customer by running out of a menu item. Additional inventory control functionalities include:

  • Enter a recipe for each menu item including yield percentages
  • Generate a ‘Theoretical Usage’ shopping list of ingredients based on past sales
  • Stock ingredients based on past sales
  • Built-in purchase order system maintains list of vendors and inventory/ingredient pricing
  • Track item costs, profit margins, recipes, ingredients, and best and worst selling menu items
  • Low stock alerts
  • Discrepancy reports
  • Forecast ingredient usage
  • Stock ingredients based on past sales
  • Built-in purchase order system maintains list of vendors and inventory/ingredient pricing
  • Track item costs, profit margins, recipes, ingredients, and best and worst selling menu items
  • Low stock alerts
  • Discrepancy reports
  • Forecast ingredient usage
Our Reviews

What Our Client’s Say About Us

Tony Barrera

Relationship was close when initially starting but haven’t heard from 1st choice for months.. Seems rates are increasing and not certain if this is due to 1st choice or interchange rates. When researching, seems interchange rates have

Carlos Galan

Excellent service! My clover system is awesome and is very user friendly. I rarely need any assistance but when I do they are responsive and helpful. Not only do they take pride in customer service but they are also extremely affordable.......

Steven

I’ve worked with many other merchant company’s in the past but none provide like 1st Choice. They are the most affordable and caring company that I’ve worked with. My new clover station duo does everything I need and more! I recommend this company.

Lislie Flores22

On behalf of Quick Lube Laredo, we've been with 1st choice for over 10 years. And they have made running credit cards stress free. We accept all major credit cards with no problem at all. Their Pax and Valor products work so easy and never let us down.

Karina Rizo

This company is awesome. Highly recommend them, I have a clover mini with them and I’ve ran credit cards so easily with it. My rep Lucy is soo nice and always answers any questions I have regarding clover.

Scroll to Top